Why graphic design matters online

Design matters. There’s no question about it. Graphic design provides the first impression of your business to new customers. It creates consistency and clarity in your brand, and ensures repeat business by making you recognisable and memorable.

Online, strong graphic design can matter even more than offline, with more competition for your customer’s attention and more likelihood of distraction than anywhere else.

And it’s not just your logo that matters. It’s the visual message contained within your website, your stationery, and your social media graphics. It’s in the images you choose, and the words you use. Design is anything that communicates a visual message. And, whether you like it or not, everything has an element of design.

Why does design matter online?

First impressions are everything – from business cards to websites – the moment a potential client gets that first insight into your world, aesthetics and design are firing thousands of messages. Some positive, some negative… it all depends on the design and the message you want to send.

Good design gives credibility

You only get one chance to make a first impression. People will not take the time to thoroughly investigate your Web site and figure out who you are and what your story is just to determine if they want to hire you.

Eventually the conversation may discuss some of this information, but initially, trust is the only thing that matters. And trust, at this point, is a gut feeling. The fastest way to send positive reinforcements of trust is through a well-executed visual design that shows your credibility.

Design is emotional

It doesn’t matter what your business does, or what products and services it’s offering — design is one of the only ways to connect with your clients emotionally. Sure, words are emotional too… but how these words are read on screen can make a world of difference. When you connect with a client emotionally your relationship is taken to a new level. The sooner you can connect emotionally, the better.

Design requires a considerable amount of planning and a few special skills.

When you’re ready to think about the next design step, here are some things to think about:

  • If there was one thing you could communicate to each audience, what would that be?
  • At first glace, what does your site say about the type of person you are, or the business you operate?
  • What visual elements communicate the type of business you’d like to run?
  • Who are your competitors? What visual elements do they show?
  • Is everything consistent? Does your logo match your website? Your business card? Your invoices?


If you’re not sure about the answers to some of these questions or need some professional graphic design help, get in touch today. We have a wealth of design experience and some very talented contacts on hand, and we love bringing brands to life with great graphics.


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