We’ve been busy

We’ve been busy

17

Jul

2014

It happens to all of us... you get busy and forget about your blog.At least, you don't forget as much as endlessly promise yourself you'll do it next... after that quote. After that little bit of copywriting. After that new website build. Social media setup... there's always something to trump a new post  ...
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Why graphic design matters online

Why graphic design matters online

3

Mar

2014

Design matters. There’s no question about it. Graphic design provides the first impression of your business to new customers. It creates consistency and clarity in your brand, and ensures repeat business by making you recognisable and memorable.Online, strong graphic design can matter even more than offline, with more com ...
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How to: Set up a Google+ Local page

How to: Set up a Google+ Local page

17

Feb

2014

Welcome back to our popular 'How to' series of blog posts, where we take you through the most important online marketing strategies step-by-simple-step.Because we cater especially for small business owners, many from regional areas and some born before 1970 (gasp!), we try not to include any assumed knowledge in these DIY m ...
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New year resolutions for internet marketers

New year resolutions for internet marketers

23

Jan

2014

New years bring with them exciting new things. Online as well as off.Here are some new year resolutions you could try in marketing your own small business online. We'll be trying a couple of them too!Blog more. Having fresh, engaging, and relevant content on your site is the best way to get people visiting ...
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Internet marketing for small business and going LOCAL

Internet marketing for small business and going LOCAL

19

Dec

2013

In an increasingly global world, there's a certain irony in the fact that big bucks are to be made from casting a smaller net.It's certainly the case with internet marketing for small business and SEO. The value of going local is still emerging as one of the greatest untapped markets for businesses on the web, like ridin ...
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Online marketing for small business

Online marketing for small business

12

Dec

2013

In our last post we discussed SERPs and rankings, and looked at the difference between paid and organic rankings. We also hinted that there was actually a third option. Well… here it is.Google+ PlacesYou will notice that when you search for a business in a particular town or suburb, you will often see a list of bus ...
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SERPs and small business marketing…

SERPs and small business marketing…

3

Dec

2013

When you type a keyword into Google and hit search, the next screen shows what is called a ‘SERP’ or Search Engine Ranking Page. Google presents a list of websites in the order it deems as most relevant for the particular search that you made.There is usually more than one page of results and you can scroll down to the ...
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Online Marketing For Small Business: 5 Tips

Online Marketing For Small Business: 5 Tips

8

Jun

2013

Online marketing for small business can be tough. Action these 5 top tips and your business will be more focused and on the path to success…1) Define your target audience. You will be surprised how easy it is to focus your marketing, in fact focus all of your businesses processes, once you have a specific target customer ...
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Don’t Be Afraid Of The Big Boys

Don’t Be Afraid Of The Big Boys

8

Jun

2013

Online marketing for small business offers a unique set of challenges. Generally, small business owners don’t have the advantages that an economy of scale brings and therefore have to make smarter and more calculated decisions about the way they spend their marketing dollars.It is easy to be intimated by the bigger playe ...
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