Internet marketing for small business and going LOCAL

Internet marketing for small business and going LOCAL

19

Dec

2013

In an increasingly global world, there's a certain irony in the fact that big bucks are to be made from casting a smaller net.It's certainly the case with internet marketing for small business and SEO. The value of going local is still emerging as one of the greatest untapped markets for businesses on the web, like ridin ...
Read more

Online marketing for small business

Online marketing for small business

12

Dec

2013

In our last post we discussed SERPs and rankings, and looked at the difference between paid and organic rankings. We also hinted that there was actually a third option. Well… here it is.Google+ PlacesYou will notice that when you search for a business in a particular town or suburb, you will often see a list of bus ...
Read more

Understanding search engines

Understanding search engines

20

Nov

2013

We’ve recently posted about keywords and why they are an important part of any internet marketing strategy for small business. Now we can delve a little further into understanding how the search engines work and how you can use them most effectively to connect with new customers and grow your business.This simple guide t ...
Read more

How to optimise your site with keywords

How to optimise your site with keywords

30

Oct

2013

One of the most common questions we get from small business owners considering a new online marketing campaign is 'What are keywords?'.Keywords are a vital part of your internet marketing strategy. They help you find and pinpoint relevant search traffic, and ultimately enable you to connect with potential n ...
Read more

How to: Find a website host

How to: Find a website host

21

Oct

2013

Hosting is an important aspect of effective website design for small business. Your host provides a place for your website’s content to be stored, including all text and images displayed on your site.Last week, we talked about your domain name being your online address. In this way, your hosting is the shop or building wh ...
Read more

How to: Keyword research (2)

How to: Keyword research (2)

8

Oct

2013

 From yesterday's DIY internet marketing lesson on keyword research...Step two: Shortlist your target keywords and long-tail phrases.Most keyword research will result in a long list of potential phrases that match your business services or products. Some will be very relevant. Others not so much.You need to whittle thi ...
Read more

How to: Keyword research

How to: Keyword research

7

Oct

2013

Repeat after me: Keyword research is the basis of your internet marketing success. Keyword research is where it all begins. Keyword research is a DIY marketer's best friend.If we were posting this a month ago, we'd be showing you exactly how to use Google's external keyword tool to reverse-engineer your keyword target list ...
Read more

Internet marketing 101: Plan to blog

Internet marketing 101: Plan to blog

30

Sep

2013

Last week we made a confession about neglecting to blog regularly, just like we advise our internet marketing clients to repeatedly and annoyingly, and have done for years.Like a doctor with constantly sick kids, or a builder without a kitchen, we've ignored our own online marketing in the face of inevitable work/life press ...
Read more

The Right Online Business Marketing Partner?

The Right Online Business Marketing Partner?

8

Jun

2013

Online business marketing can be used to strengthen relationships with existing customers and reach out to new leads to grow your business. However, it's hard to grow a business when you’re an entrepreneur working on your own? As we have discussed in previous articles it’s important to value your own time and direct ...
Read more