FAQ: What is SEO?

FAQ: What is SEO?

7

Nov

2013

Yeah yeah, how long is a piece of string... search engine optimisation is often a moving target and can't ever really be defined. But bear with us...What role does SEO play in website design for small business?Search engine optimisation (SEO) is the process of affecting the visibility of a website in a search engine' ...
Read more

How to optimise your site with keywords

How to optimise your site with keywords

30

Oct

2013

One of the most common questions we get from small business owners considering a new online marketing campaign is 'What are keywords?'.Keywords are a vital part of your internet marketing strategy. They help you find and pinpoint relevant search traffic, and ultimately enable you to connect with potential n ...
Read more

What ‘Hummingbird’ means for you

What ‘Hummingbird’ means for you

17

Oct

2013

We've found a great article explaining Google's latest algorithm change... and why isn't not that scary after all. Even if you're a small business with a tiny online footprint and a meagre weekly blog!Thanks to The Guardian for this insight, below...Marking Google's 15th birthday, this month's much-talked-about algorithm ch ...
Read more

How to: Keyword research

How to: Keyword research

7

Oct

2013

Repeat after me: Keyword research is the basis of your internet marketing success. Keyword research is where it all begins. Keyword research is a DIY marketer's best friend.If we were posting this a month ago, we'd be showing you exactly how to use Google's external keyword tool to reverse-engineer your keyword target list ...
Read more

How a blog can grow your business

How a blog can grow your business

28

Sep

2013

The world is heavy on blogs right now. Every big corporation has a team of minions preparing strategic content for a range of online campaigns. Every brand worth their weight in Coca-Cola has a blog streaming live across a raft of social media platforms — all designed to grow business and  grab a slice of consumer engage ...
Read more

How to grow your business online?

How to grow your business online?

21

Jun

2013

In today’s fast-paced and ever-changing super-charged world there appears to be endless online opportunities that have the potential to grow a business.For this reason, when we are speaking to many of our clients, particularly those running small and medium sized businesses, the task of business growth is somewhat over ...
Read more

Online Business Marketing Made Simple

Online Business Marketing Made Simple

19

Jun

2013

In our experience, many marketing agencies and consultants focus on tactics. Our approach is different and we’d like to share it with you.Developing an online business marketing strategy is not difficult if you focus on these simple questions:How can I attract new business?How can I improve or add value so that my curre ...
Read more

Don’t Be Afraid Of The Big Boys

Don’t Be Afraid Of The Big Boys

8

Jun

2013

Online marketing for small business offers a unique set of challenges. Generally, small business owners don’t have the advantages that an economy of scale brings and therefore have to make smarter and more calculated decisions about the way they spend their marketing dollars.It is easy to be intimated by the bigger playe ...
Read more